There’s a hip new restaurant in Brighton, Mich., and it’s inside a Meijer store. The Grand Rapids, Mich.-based grocer has partnered with Hissho Sushi and local Bell’s Brewery to bring shoppers a one-of-a-kind in-store sushi and craft beer bar experience.
“This is a great opportunity to provide customers another option to consider while shopping our stores,” Becky Bronkema, Meijer’s director of merchandising, said in a statement. “We offer fresh to-go options, including pizza, sandwiches and sushi, at most of our stores already, so we envision the in-store restaurant concept to allow local neighbors to meet friends, have a quick business meeting or just grab a quick snack while checking grocery shopping off their list of to-dos.”
Becky Bronkema, Director of Merchandising | Meijer
The new 840-square-foot sit-down sushi restaurant inside the Meijer store offers hand-rolled sushi prepared by a chef daily; Hisso’s new line of hot appetizers; dim sum; and an ever-changing menu of craft beer on tap. The restaurant also features a Healthy Morning Collection breakfast menu with items such as avocado toast, acai bowls and real fruit smoothies.
“With this new concept, Hissho Sushi is redefining the experience of a customer’s evening at their local grocery store,” said Dan Beem, CEO of Charlotte, N.C.-based Hissho Sushi.
Dan Beem, CEO | Hissho Sushi
As the fastest-growing sector of the foodservice industry, supermarket prepared foods now exceed $12.7 billion in sales, according to the FMI. But to grow retail foodservice sales, Hissho’s research finds customers want more than product variety and competitive pricing from their local grocer—they want an experience.
The second-largest sushi franchise in the country, Hissho Sushi has nearly 2,000 locations in 42 states. “Hissho is on the cusp of a reinvention,” said Beem. “As we continue to emerge as a market leader, we’re proud to work with our progressive retail partners to create an experience that is worth coming back for every day.”
For shoppers looking to grab and go, Meijer also offers convenience of the restaurant’s fresh sushi rolls made and packaged daily in the deli.
On Friday, February 7, Charlotte, North Carolina-based Hissho Sushi, the nation’s second-largest sushi provider, unveiled a brand-new concept to Meijer shoppers in Brighton, Michigan: a sushi and craft beer bar. To bring the concept to life, Hissho joined forces with the midwestern retailer and Michigan-based Bell’s Brewery to unveil the unique experience to customers.
“With this new concept, Hissho Sushi is redefining the experience of a customer’s evening at their local grocery store,” says Dan Beem, CEO of Hissho Sushi. “It is our commitment to deliver hand-crafted, premium sushi that’s prepared by local chefs daily to Meijer shoppers. The Hissho Sushi & Craft Beer Bar allows us to go even further, providing one-of-a-kind experiences where shoppers can conveniently enjoy our products, a local craft beer and get in their weekly grocery run.”
Dan Beem, CEO | Hissho Sushi
“This is a great opportunity to provide customers another option to consider while shopping our stores,” adds Becky Bronkema, Director of Merchandising for Meijer. “We offer fresh to-go options including pizza, sandwiches and sushi at most of our stores already, so we envision the in-store restaurant concept to allow local neighbors to meet friends, have a quick business meeting or just grab a quick snack while checking grocery shopping off their list of to-dos.”
Supermarket prepared foods are the fastest growing sector of the foodservice industry, now exceeding $12.7 billion, according to the Food Marketing Institute. Hissho’s research shows that today’s consumers are looking for more than just product variety and competitive pricing – they’re looking for an experience. To maximize this growth and achieve consumers’ expectations, Hissho recognized that it needed to deliver an innovative idea that illustrated a premium experience, coupled with convenience, that provided easy access to delicious, everyday temptations: sushi and craft beer.
“Hissho is on the cusp of a reinvention,” says Beem. “As we continue to emerge as a market leader, we’re proud to work with our progressive retail partners to create an experience that is worth coming back for every day.”
This new sit-down, sushi restaurant inside the Meijer grocery store steps up the customer experience to provide not only fresh, hand-rolled sushi rolls, hot appetizers and more, but also a new way to enjoy them. The 840-square foot space will employ a team of 15, including highly trained, local sushi chefs who are passionate about the tempting and innovative sushi prepared each day with premium quality, responsibly sourced ingredients.
Customers will find traditional favorites like California rolls and Krispy Krab, alongside Spicy Red Pepper and Crunchy Shrimp rolls for the more daring palates. And if customers are still looking for a grab-and-go option, the fresh rolls are made and packaged daily in the deli.
Along with Hissho’s innovative sushi rolls, customers will also find a full menu carrying hot appetizers, including Asian chicken wings and Boom Boom Shrimp, Dim Sum and an ever-changing list of craft beer on tap. The concept also includes a Healthy Morning Collection, carrying morning favorites like avocado toast, acai bowls and real fruit smoothies.
“Hissho wants to provide our partners with the most creative, craveable products and concepts possible so our relationship and sales can continue to grow,” says Beem. “We’re excited for the opportunity to reach new audiences and partners with this concept, and continue to share our passion for sushi, that is recognized for its high-quality, convenience and innovation.”
Article Originally Published on ClickOnDetroit.com, click here to read the original
Sit down at Hissho Sushi inside Meijer in Brighton
Ready for a new type of happy hour in Metro Detroit? How about sushi and beer in a grocery store?
Host Tati Amare chatted with Chef Derek Layson and John Golaszewski with Hissho Sushi about their new kind of happy hour that’s changing the grocery shopping game in Metro Detroit.
Hissho Sushi started by placing chefs in each Meijer to make fresh sushi for customers but now they have expanded into a restaurant with a twist. This restaurant will be pairing craft beer with your favorite sushi roll.
Hissho Sushi has also partnered with Bell’s Brewery in Kalamazoo to create the best pairing of Michigan-made beer with your choice of sushi.
You can find the Hissho Sushi restaurant inside of Meijer in Brighton on Grand River.
For the small crowd of executives and staff of Meijer and Hissho Sushi, the media, and community members gathered in front of the former in-house Starbucks location, it was a celebration. The first-ever Hissho Sushi and Craft Beer Bar inside of a Meijer location was here!
Brighton was selected because it had everything the developers were looking for in terms of demographics and accessibility. Hissho Vice President Brian Kiel and CEO Dan Beem both said that the Sushi and Craft Beer Bar will provide community members with a shopping and restaurant experience under one roof. The current focus is to perfect the concept and experience before taking it into another market whether it be metro Detroit, Michigan, or the other states with Meijer stores.
Hissho Sushi has been the sushi provided for Meijer for the past ten years, which made the partnership for an in-house restaurant a no brainer. The restaurant will be able to seat 25 people and have an extensive menu beyond the sushi rolls Hissho has had available for purchase in Meijer stores.
Patric Knapp, one of Hissho’s directors, said that the preparation of all menu items will be under ten minutes. A focus will be placed on assembling meals as quickly and accurately as possible whether people want to dine in or take out. There were plenty of dishes to sample at the grand opening and I can tell you everything was delicious.
The craft beer partnership for the craft beer bar is Bell’s Brewery. Brad Miller, Meijer’s Buyer Merchandiser for Deli & Prepared Foods, said Meijer is very proud to partner with Bell’s. Miller acknowledged the success Bell’s has had as an independent craft brewery in Michigan and beyond. He also said that if the Hissho Sushi concept is successful and more sushi and craft beer bars are to be planned then Meijer would look at breweries that represent the state the Meijer is located to partner with.
Due to licensing issues, there were not any samples of beer available. Once everything comes through, the tap list will be:
In addition to the Bell’s beer, there will be the Hitachino Nest Lager from Kiuchi Brewery in Japan, along with red and white wines from both local wineries along with national and international brands. Shoppers will be unable to take their drinks beyond the restaurant, but Hissho and Meijer are going to be looking into licensing to be able to have a growler filling station, which is available already in a handful of Grand Rapids Meijer stores.
Check this one-of-a-kind sushi and craft beer bar out in Brighton’s Meijer store, which is located at 8650 Grand River Avenue.
Article Originally Published on CorpMagazine.com, click here to read the original
Some food-and-drink combinations are perfect together – and they have a great meaning for Michigan residents. Better Made and Faygo. Sanders and Germack coffee. And, now, there is a new one to add to that growing list.
This month, Michigan will get its first Hissho Sushi, a Charlotte, N.C.-based company known as an innovator in sushi and other traditional dishes. It is joining Grand Rapids-based Meijer and Kalamazoo-based Bell’s Brewery to set up shop in Brighton.
The store, which opens Feb. 7, will highlight the 840-square-foot space inside the grocery giant that highlights the food and its large craft beer list on tap.
“With this new concept, Hissho Sushi is redefining the experience of a customer’s visit to their local grocery store,” Danny Beem, CEO of Hissho Sushi, said in a statement. “It is our commitment to our retail partners and their customers to deliver hand-crafted, premium sushi that’s prepared by local chefs daily. This Hissho Sushi & Craft Beer Bar allows us to go even further, providing one-of-a-kind experiences where shoppers can conveniently enjoy our products, enjoy a local craft beer and get in their weekly grocery run.”
The restaurant will employ a team of 15, including specially trained sushi chefs. Along with Hissho’s innovative sushi rolls, customers will also find a full menu carrying hot appetizers, including Asian chicken wings and Boom Boom Shrimp, Dim Sum and an ever-changing list of craft beer on tap. This location will also have a full breakfast menu, carrying morning favorites like avocado toast, acai bowls and real fruit smoothies.
Hissho Sushi is recognized as the second-largest sushi franchise in the country and has regularly been recognized for their phenomenal growth and as a top employer.
Founded in 1998, Hissho Sushi has grown to nearly 2,000 locations in 42 states. Hissho Sushi partners with retailers in grocery, university, corporate services and healthcare facilities.
A national sushi vendor picked Brighton’s Meijer as the location for its first dine-in sushi and craft beer eatery. Charlotte, N.C.-based Hissho Sushi added its first Hissho Sushi & Craft Beer Bar to the Meijer store at 8650 Grand River Ave. It is a new concept Hissho Sushi is trying out.
“Customers want more than to buy sushi and leave. They want an experience,” said Brian Kiel, Hissho Sushi’s vice president of operations.
The Brighton eatery was soft opened, as of Wednesday, serving sushi, other meals, breakfast foods and desserts. A grand opening will be held from noon to 1 p.m. Friday. It will be a “red-carpet style event,” according to a company release. Giveaways will be handed out to the first 25 customers, and shoppers can enter to win free Hissho Sushi for a year.
It is located just inside the grocery entrance to the store by the deli section in a former Starbucks, which closed last year.
Michigan Brew + New Menu
By Friday’s grand opening, the eatery will begin serving craft beer and wine. It will serve craft beers from Kalamazoo-based Bell’s Brewery.
“It’s important when customers come into Meijer, they feel it’s local,” Kiel said. “With this new concept, we’re trying to keep it local with local craft beer providers.”
He said the sushi and beer bar will also serve popular wines. The eatery will offer sushi rolls prepared daily. It will also serve hot appetizers such as Asian chicken wings, boom boom shrimp and dim sum. A full breakfast menu includes avocado toast, acai bowls and fruit smoothies.
Kiel said the company expanded its menu to include non-sushi dishes at the Brighton location.
Gan Hpung, a sushi chef and franchise owner of the Brighton location, has prepared sushi and delivered it to 16 locations in Ann Arbor, including coffee shops and convenience stores near the campus of the University of Michigan.
Hpung said he is excited to run the company’s first Hissho Sushi & Craft Beer Bar and interact with customers face-to-face.
“Now, I have a little more power to serve customers,” he said.
He said crispy crab and crispy shrimp sushi rolls are the most popular items he has sold.
“I also like to do poké bowls for people,” he said. Poké bowls typically consist of diced raw fish, rice, vegetables and other ingredients mixed together.
A ‘launching pad’ in Brighton; Royal Oak up next
Kiel said the Brighton location, as well as a second location they are planning for a Meijer store in Royal Oak, will be a “launching pad” to test out the company’s new concept. The Royal Oak location is expected to open sometime this year.
“We’ll test these two, and if Meijer decides to, we’ll continue to scale it,” he said. “The ultimate goal would be to grow these locations in Meijer stores, maybe not in all of them, but hand-picked locations.
Hissho Sushi is not new to Meijer. The store sold sushi out of a small display case. The company already has its products in about 100 Meijer stores, but none of them have a restaurant space like Brighton’s.
The company, founded in 1998, sells sushi at grocery and convenience stores, universities and corporate services and healthcare facilities. Sushi is prepared and sold by franchisees, sometimes on site. Other franchise owners delivery sushi to stores and facilities.
“That is more of a grab-and-go situation,” Kiel said.
He said Hissho Sushi is sold in about 1,750 locations in 42 states.
“With this new concept, Hissho Sushi is redefining the experience of a customer’s visit to their local grocery store,” Danny Beem, CEO of Hissho Sushi, said in a release. “It is our commitment to our retail partners and their customers to deliver hand-crafted, premium sushi that’s prepared by local chefs daily. This Hissho Sushi & Craft Beer Bar allows us to go even further, providing one-of-a-kind experiences where shoppers can conveniently enjoy our products, enjoy a local craft beer and get in their weekly grocery run.”